5th Edition · Cairo 2026

Where travel meets technology.

One day where Egypt's hospitality leaders meet the technology shaping what's next for hotels.

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Want to speak or sponsor? Apply here

Organized by

SITA Egypt · Hotel technology partner to Egypt's hospitality industry since 2014

Meet the organizer
  • 5th edition
  • Hoteliers & tech leaders
  • Keynotes, panels & demos
  • Networking that turns into deals
About the event

Five editions of bringing hotels and technology together.

For the fifth year, SITA Egypt brings hospitality leaders together with the latest hotel technology. Owners, general managers, IT directors and revenue teams meet the people building the systems they run on: property management, distribution, guest experience, payments, security and more.

One day where ideas become real solutions that help hotels improve operations, raise the guest experience and get ready for the future. Expect real case studies from Egyptian and regional properties, honest conversations about what's worth investing in, and time set aside for the meetings that matter.

Organized by

SITA Egypt, the hotel technology partner behind Hotel Tech.

SITA (Smart Information Technology Applications) was founded in Cairo in 2014 to bring modern technology to businesses in Egypt and the MEA region. Today, Red Sea resorts, international airlines and manufacturers in the Delta run on systems SITA delivered.

For hotels, SITA plans, builds and supports the full stack: property management, distribution, direct bookings, payments and AI guest service, with a local team that stays on call after launch.

Trusted by hotel groups including Marriott, Steigenberger, Pickalbatros, Jaz Hotels, Stella, Three Corners, Tolip, Safir, Sinai Hotels Group and Jolie Ville Luxor.

Visit sita-eg.com
2014Founded in Cairo, serving Egypt and the MEA region
400+Booking channels connected through UNO Channel Manager
45+Odoo ERP systems implemented across the Middle East
70+Companies filing with SITA eInvoice since the ETA launch

Hotel solutions

  • SITA PMS
  • UNO Channel Manager
  • UNO Booking Engine
  • UNO VIVA
  • Sojern
  • SITA Genie
  • SITA Pay
  • SITA eInvoice

Official partner of

  • Google
  • Microsoft
  • IBM
  • Odoo
  • RateGain
2026 themes

What we'll be talking about

Six tracks covering the decisions hotel teams are making right now.

AI & guest experience

Personalisation, chat and voice concierges, and where automation helps or hurts hospitality.

Revenue & distribution

Direct booking, channel strategy, RMS and pricing in a market driven by international demand.

Smart operations

Cloud PMS, IoT rooms, housekeeping and maintenance tools, and the integrations that hold them together.

Cybersecurity & payments

Protecting guest data, PCI compliance and modern payment flows from booking to checkout.

Data & loyalty

Building a single guest profile, CRM that actually gets used, and loyalty that drives repeat stays.

Sustainable tech

Energy and water monitoring, paperless operations, and reporting that stands up to scrutiny.

Who attends

The people who choose, build and run hotel technology

Owners & GMs

Setting the technology agenda and the budget behind it.

IT & digital leaders

Selecting, integrating and securing the systems a property runs on.

Revenue & marketing

Driving demand, pricing and direct relationships with guests.

Technology providers

Showing what's new and meeting the teams who'll use it.
Programme

Agenda and speakers

The full line-up is being finalised. Check back soon for the full line-up.

Coming soon

Full agenda

Keynotes, track sessions, live demos and a dedicated networking programme.

Coming soon

Speakers

Hotel, travel and technology leaders from Egypt and the region.

Apply to speak
Partners

Our 2026 partners

The organisations supporting the 5th edition of Hotel Tech Egypt. More partners will be announced soon.

  • Ministry of Tourism & Antiquities
  • Egyptian Tourism Promotion Authority
  • Preservation of Cultural Tourism Association
  • Egyptian Hotel Association
  • RateGain
  • Fawry
  • Your brand here

Partner with Hotel Tech 2026

Sponsorship, exhibition and media packages are open.

Request the sponsor pack
Speak or sponsor

Take the stage or partner with Hotel Tech 2026.

Applications for speakers and sponsors are open. Tell us about yourself and the SITA Egypt events team will get back to you.

Speakers
  • Share a case study, keynote or panel idea
  • Hotel, travel and technology leaders welcome
Sponsors & exhibitors
  • Sponsorship, exhibition and media packages
  • Meet hotel decision-makers in one room

Coming as a guest? Use the registration link instead.

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Your session

Please give your talk a working title.
Please choose a track.
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What will hoteliers learn? 2 to 4 sentences.Please add a short summary of your talk.

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The SITA Egypt events team will be in touch soon.

FAQ

Good to know

When and where is Hotel Tech Egypt 2026?

Hotel Tech Egypt 2026 takes place on Tuesday, 17 November 2026, at the Steigenberger Hotel El Tahrir in Cairo. Speakers and the full agenda will be announced soon.

Who organizes Hotel Tech Egypt?

Hotel Tech Egypt is organized by SITA Egypt (Smart Information Technology Applications), a Cairo-based technology company serving hotels and businesses across Egypt and the MEA region since 2014.

Who should attend?

Hotel owners, general managers, IT and digital leaders, revenue and marketing teams, and the technology companies that serve them.

How can my company sponsor or exhibit?

Fill in the sponsor application and our partnerships team will send you the packages.

Can I apply to speak?

Yes. Send us your idea through the speaker application and the programme team will review it.